Thoughts on AI Marketing Tools

Thursday Thoughts on AI Marketing Tools
 

Unless you’ve managed to dodge every recent news story on e-commerce, business and banking, chances are you know that AI has officially arrived! What sits on the horizon of this new way of AI powered business is a limitless possibility of applications. Today we’re taking a look at what tools are available to you now and what they can be used for to help grow your business and generate new opportunities. Since marketing is the greatest opportunity for most small business builders, the options listed next will focus on getting the most out of your marketing and customer service.  

There are many AI tools that can be used for marketing, some of which are:

1. Chatbots: Chatbots are AI-powered tools that can help you engage with customers on your website, social media platforms, or messaging apps.
2. Personalization engines: These tools use AI algorithms to tailor marketing messages and product recommendations to individual customers based on their past behavior, preferences, and interests.
3. Predictive analytics: Predictive analytics tools use AI to analyze customer data and behavior to identify trends and patterns that can help you make data-driven marketing decisions.
4. Natural Language Processing (NLP): NLP tools can analyze customer feedback, reviews, and comments on social media and other channels to help you understand customer sentiment and feedback.
5. Image and video recognition: These tools use AI algorithms to recognize and analyze images and videos, which can be useful for identifying brand logos, analyzing consumer behavior, and creating more engaging content.
6. Marketing automation: AI-powered marketing automation tools can streamline and automate various marketing tasks such as email marketing, social media scheduling, and ad targeting.
7. Voice assistants: Voice assistants like Siri, Alexa, and Google Assistant are powered by AI and can be used for voice search optimization and creating voice-enabled marketing campaigns.

Overall, AI tools can help marketers gain deeper insights into customer behavior, personalize their messaging, and optimize their campaigns for better results. So now that we know how AI can help grow your business, lets take a look at what tools will help to fulfill these specific roles and tasks. Next is a list of five AI tools that can be used for marketing:

1. Salesforce Einstein: Salesforce Einstein is an AI-powered tool that offers predictive analytics, natural language processing, and machine learning capabilities to help marketers make data-driven decisions.
2. Persado: Persado is an AI-powered tool that uses natural language generation to help marketers create more effective messaging and content. It can also provide data-driven insights into what language and messaging resonates best with different customer segments.
3. IBM Watson Studio: IBM Watson Studio is an AI-powered tool that offers data analysis, machine learning, and natural language processing capabilities to help marketers gain insights into customer behavior and optimize their marketing campaigns.
4. Albert: Albert is an AI-powered marketing automation tool that uses machine learning to help automate various marketing tasks such as email marketing, social media advertising, and ad targeting.
5. Optimizely: Optimizely is an AI-powered experimentation platform that can help marketers test and optimize their marketing campaigns. It uses machine learning to identify the most effective variations of different marketing messages, images, and other elements.

Want to get started with AI but not sure where to begin? Consider starting with a platform you’re already familiar with like YouTube. Everyone uses and is familiar with the video giant, which makes it a great foundational tool to direct your prospects and leads. What is the simplest way to use AI to make YouTube videos? Keep reading…

There are several ways to use AI to make YouTube videos, but the simplest way is to use AI-powered video editing tools. These tools can help you edit and create videos quickly and easily, even if you have no experience with video editing.

One example of an AI-powered video editing tool is Adobe Premiere Pro. It comes with features such as automatic video creation, which uses AI algorithms to analyze your footage and create a rough cut of your video. It also includes AI-powered tools for color correction, audio editing, and video stabilization, among other things.

Another example is Lumen5, an AI-powered video creation platform that can help you turn blog posts, articles, or social media posts into engaging videos. You simply copy and paste your content into the platform, and it will generate a video using AI-powered technology. Lumen5 also includes a library of stock footage, images, and music to help you create high-quality videos quickly.

In summary, using an AI-powered video editing tool is the simplest way to use AI to make YouTube videos. These tools can help you create high-quality videos quickly and easily, even if you have no experience with video editing.

Want to learn even more on AI and marketing integrations? Here's a link to a TEDx talk by Rajiv Dingra on "The Future of Marketing with Artificial Intelligence”:

https://www.youtube.com/watch?v=6QR5YIV4IjM

In this talk, Dingra discusses how AI is transforming the marketing industry and the opportunities it presents for marketers. He provides some great examples of how AI tools can be used to create more personalized and effective marketing campaigns, and also touches on some of the ethical considerations that arise with the use of AI in marketing.